Turning Cold Prospects into High-Value Opportunities
Client: Dhanyashree Swapnil – Founder, KIDAT
Industry: Fashion Education & Training
Service Delivered: B2B Lead Generation & Outreach Strategy
Location: India.
About the Client
KIDAT (Kreative Institute of Design & Art Technology) is a leading fashion design institute committed to nurturing creative talent. With top-notch programs, expert faculty, and a career-focused learning model, KIDAT empowers aspiring designers to turn passion into profession.
Challenges
Before partnering with Digital Prospo, KIDAT faced:
- Low inquiry volume despite high demand in the fashion education sector.
- Unstructured admission outreach leading to missed opportunities.
- No effective lead nurturing process for cold or inactive audiences.
- Lack of a targeted communication strategy to connect with potential students.
- Inconsistent conversion from prospect to enrollment.
KIDAT needed a partner who could help them reach aspiring fashion students, nurture interest, and convert conversations into admissions.
Solution
Digital Prospo designed a targeted email outreach campaign to attract, engage, and convert cold prospects into qualified student leads.
Campaign Approach
- Audience Research & Segmentation
Identified and segmented potential students by location, career interest, and education level to ensure relevant messaging.
- Personalized Email Sequences
Customized email flows highlighting KIDAT’s course benefits, career support, placement assistance, and portfolio development.
- Value-Based Communication
Shared fashion career tips, success stories, and program highlights to build trust and credibility with prospects.
- Lead Nurturing & Follow-ups
Automated email follow-ups to re-engage cold leads and guide them towards course consultations.
Execution Highlights
Strategy & Setup
Email copy + landing content + audience segmentation.
Campaign Launch
4-step nurture sequence targeting aspiring designers.
Follow-Up System
Automated reminders + inquiry call scheduling.
Optimization
Improved subject lines + sender reputation + deliverability.
Goal
KIDAT’s primary goal was to increase student admissions by reaching potential learners genuinely interested in fashion design education. However, they lacked a structured outreach system to engage and convert prospects. To solve this, Digital Prospo implemented a targeted email campaign that combined personalized messaging, course awareness content, and automated follow-ups to nurture cold leads. By highlighting KIDAT’s career-focused programs, expert faculty, and student success stories, the campaign built trust and generated high-intent inquiries, successfully turning uninterested prospects into qualified admissions opportunities.
Client Testimonial
“Digital Prospo changed the way we approached student admissions. Their targeted email strategy helped us connect with genuine students who were truly passionate about fashion design. We didn’t just get leads – we got real admissions that added value to our institute.”
— Dhanyashree Swapnil, Founder – KIDAT
Conclusion
With a well-structured email campaign and strategic audience targeting, Digital Prospo transformed cold prospects into high-value opportunities for KIDAT. This partnership helped KIDAT strengthen brand awareness, improve student engagement, and scale admissions in a predictable way.