Scaling Qualified Meetings for a B2B SaaS Company in the US
Digi Prospo has established itself as a trusted partner in B2B lead generation and sales development. With years of expertise across industries like SaaS, finance, manufacturing, and professional services, we’ve successfully delivered hundreds of outreach campaigns that resulted in predictable, scalable growth.
Client overview
A fast-growing SaaS provider in the project management space wanted to expand into new mid-market and enterprise accounts. While they had a strong product-market fit, their internal sales team struggled with
- Low response rates from cold outreach
- Limited bandwidth to build accurate lead lists
- Difficulty securing meetings with decision-makers
Challenge
To generate a predictable pipeline of qualified meetings with mid-level and senior decision-makers in the software and IT services sector — while keeping costs per meeting under control.
Solution Provided by Digi Prospo
120+ Qualified Meetings
120+ Qualified Meetings booked in just 90 days
Increased reply rates
Reply rate increased from 2% → 15%
Pipeline value created
Pipeline value of $2.5M+ created within 3 months
Reduction in meeting cost
Cost per meeting reduced by 40% compared to previous campaigns
Key Takeaways
A data-driven ICP definition ensures higher-quality conversations
Personalization + multi-channel outreach significantly improves engagement
Consistent optimization and feedback loops are critical to scaling results
Outsourcing outreach saved the client 400+ hours of internal sales effort