Driving Predictable Conversions for Growing SMBs
Client Name: Nikhil Raj Shetty K
Company: Kenstone Capital
Industry: B2B Debt Collection & Recovery Service.
Location: India.
Service Scope: Corporate Debt Recovery, Legal Collection Support, Business Loan Recovery, Invoice Collection
Client Background
Kenstone Capital is a trusted B2B debt collection agency helping businesses recover unpaid invoices and overdue payments without damaging professional relationships. With expanding operations across India, the company struggled to consistently reach decision-makers who genuinely required debt recovery support. Their outreach lacked structure, and inconsistent lead quality slowed business growth.
Business Challenge
Before partnering with Digital Prospo, Kenstone Capital faced several conversion and sales challenges, including:
- Unpredictable lead flow with minimal qualified opportunities.
- Difficulty in reaching CFOs, Finance Heads, and Business Owners.
- No structured outbound lead generation strategy.
- Low email deliverability and poor response rates.
- Extended sales cycles due to unqualified prospects.
Digital Prospo’s Strategy
Digital Prospo designed a predictable and conversion-focused lead generation system tailored to Kenstone Capital’s business model. Our approach included:
ICP Definition & Audience Targeting
- SMBs & Mid-Market Companies.
- Industries with high invoice vulnerabilities.
- Decision Makers.
Multi-Layered Outreach System
- Targeted Email Outreach.
- LinkedIn Prospecting.
- Behavior-Based Follow-Ups.
Lead Qualification & Appointment Setting
- Outstanding debt volume.
- Recovery urgency.
- Company size and intent level.
Cold Email Outreach
- Targeted prospect segmentation
- Personalized messaging strategy
- Response-driven follow-up system.
Client Testimonial
“Digital Prospo transformed our sales outreach. For the first time, we had a consistent pipeline of high-quality leads from businesses that genuinely needed our services. Their structured approach, personalized campaigns, and professional execution helped us convert opportunities faster. They are a strategic partner in our growth journey.”
— Nikhil Raj Shetty K, Founder – Kenstone Capital
Final Outcome
Through targeted outreach and strategic lead generation, Kenstone Capital now enjoys:
- A steady flow of qualified leads every month
- Shorter sales cycles and improved revenue pipeline
- Brand positioning as a trusted B2B recovery partner
Conclusion
The partnership between Kenstone Capital and Digital Prospo is a powerful example of how a focused outbound strategy and data-driven lead generation can transform business growth. By combining industry-specific targeting, personalized outreach, and structured lead qualification, Digital Prospo enabled Kenstone Capital to build a predictable and scalable sales pipeline, something that was previously a major challenge.